Nowadays, 85% of smartphone users prefer to use a mobile app rather than mobile sites.
Moreover, providing excellent customer service is integral to your business’ success. That’s why if you own an online business and you want to increase your sales, then you should consider getting a mobile app.
But before you think about building a mobile app, you must keep these nine must-know tips by heart:
1. Know who will use your app
Now, the first thing that you need to consider when it comes to mobile application development is your target users.
Identifying which people will be using your app in the first place is the key to making it successful.
This allows you to identify the market need. It also helps you examine how you communicate with your target audience, and which platforms will you communicate with them.
So, research insights and stats, check the latest trends in the market, ask questions on forums, run a poll, and gather all the feedback you can.
Doing so helps you to listen to what your users want in the first place. Doing so allows you to create a better app for your target market.
2. Decide on the features
An essential aspect of providing excellent customer experience is including the right features in your app.
One of the most popular features is Push Notifications. This allows you to send notifications to your users without hassle. Moreover, it enables users to receive relevant notifications without checking your website or social media channels.
Here’s the thing: Your users prefer to use a mobile app because they want to enjoy your services while on the go. Hence, it is imperative to consider app features that they enjoy even offline.
3. Keep it simple and easy to use
As mentioned earlier, users prefer a mobile app because they can enjoy your services while on the go.
That said, your app must be simple and easy to use. If you require many steps before a user can create his account, he would instead opt-out.
Frustrating your users is the same as giving them away to your competitors.
That’s why it imperative to keep things simple. Allow your users to complete and verify their account in a couple of clicks.
Make it easy for them to get things done through your apps. If you want users to shop straight on your mobile e-commerce app, for instance, then do so.
This also means that you need to keep user experience in mind when designing your app. That’s because your mobile app’s interface can make it easy for users to navigate your app.
4. Make client satisfaction a priority
As a business, you need to think of how you can earn your client’s trust and satisfaction.
It would be ideal for providing full app development services with as many iterations as possible. Doing so allows you to turn them into loyal users in the long run.
You should be able to convince them of your service quality so that they will keep coming back for more.
Keeping your users happy will also mean that you will get glowing reviews and recommendations from them.
5. Use the right icons
The visual components that you use in your brand play a key role in gaining more downloads in the app store.
Your mobile app is usually the user’s first mode of contact, especially if it is their first time coming across your app.
Having a compelling mobile app icon plays a crucial role in influencing users to download the app.
6. Choose the right platform
In a perfect world, you can successfully launch a fully-featured app in both iOS and Android. Yet, it is best to launch on one platform first before expanding to another platform.
For one, each platform does have its advantages and disadvantages.
When it comes to adoption, Android is the leading platform in the market. Currently, it has 2.8 billion apps available for users to download, install, and use.
Meanwhile, iOS apps are more profitable in the long run.
Picking the right platform for your app is essential, and is one of the first things that you need to consider.
7. Avoid overuse of banner ads
For your mobile app development project to succeed, try to limit your ads and banners.
A user can delete your app each time they encounter these annoying elements, which is bothering the entire user experience.
If users find your mobile app screen a bit cluttered, then there is no doubt that they will uninstall your app in no time.
8. Improve your navigation
In the same way, you should also keep your mobile app consistent. Meaning, it should have elements that look and play the same way.
Consistency allows your app to be more predictable to users. That way, they will not have a hard time navigating your app.
It also eliminates any possible confusion. Thus, allowing you to focus on your content and creates a positive response from users.
Additionally, your menu should be well-positioned. It should be easy to understand and that the navigation contains essential sections.
9. Never stop to scale up the app
Innovation is the keystone to the success of every app or product.
With mobile apps’ popularity on the rise, it is vital for app developers and product managers to keep on innovating. This also includes scaling your business after receiving initial success.
Being stagnant and not adopting the latest trends in technology can lead to your app’s demise. So, never stop scaling and innovating as this is vital for your success in the long run.
Thus, if you are a popular app but fail to adapt and scale over time, you need to put in the effort.
Ensuring user satisfaction and keeping your mobile app relevant are your business’ keys to success. We hope that you find the mobile app development tips listed above helpful. Because when you incorporate these tips with your app development process, you can be successful and achieve your goals. Good luck!