If you are provided with the task to market your product, what will be your initial preference? Will you go with the old-school advertisements in newspapers and TV commercials or lean towards newer, more advanced digital marketing tactics?
The point of the above questions is not to dismantle the traditional advertising methods. They are still one of the most valuable marketing gimmicks of all time. But, in the present age, they alone are not enough. Lately, a rise in digital mediums has caused a shift in the marketers’ focus on using digital marketing strategies for businesses. These include blog posts, social media marketing, video content, B2B, influencer marketing, and content marketing.
Such kind of marketing not only reaches a larger audience but is also known as a cost-effective technique. It allows you to target your ideal audience while developing increased interaction. For instance: if your target market includes people between the ages of 15 and 20 years, you can run a social media ad.
Another common strategy is content marketing, especially in the form of eBooks. The ease and comfort of eBooks have been appreciated by thousands of readers worldwide, causing an increase in their demand. Since the past decade, eBooks have gained a lot of popularity resulting in the accumulated competition. Hundreds of companies are now launching different eBook design software to facilitate the inclined and passionate individuals. While some are exceptionally well, others are in real crises, making it essential to analyze eBooks’ importance in the above context.
So, the question arises; are eBooks smart enough to be used as a marketing strategy or not? Below, we have highlighted some reasons why eBooks are useful as a digital marketing tactic.
1. eBooks help build your reputation online
When people purchase your eBook, they are conscientiously looking for information. If you want to build your reputation and presence online, you need to develop trust among your target audience. Once you have adequately given them their required content, they will start trusting you. What is the better way to lure people into trusting you than showing them your work literally? eBooks help to secure long-term credibility and expertise in conceiving and delivering your target audience’s messages.
2. eBooks are cheap
Even though both the print edition and eBook are released simultaneously, eBooks are comparatively low-cost and efficient for production. However, people who are a beginner and want to market their products can go for free software efficient in eBook creations. The process is easy and inexpensive in providing you a hassle-free eBook.
The cost of the whole printing and publishing process of a book is nearly twice expensive as producing an eBook. Moreover, eBooks are also environmentally friendly and sustainable. They require considerably less amount of raw materials and avoids waste of paper. The latter is also often referred to as paper pollution.
3. eBooks allow you to create multiple templates
If you are not good at designing, creating visually appealing content can be a daunting task. You will need to choose the correct font, color pallet, and images along with the content for your eBook. All these elements are critical if you want to market your eBook effectively.
However, various eBook software makes this task much more convenient for you by providing several free templates. You can play around with hundreds of templates until you find the one which suits your eBook the best. For instance, if you plan to create an eBook for a marketing business, you might wish your layout to be strictly professional with minimal color usage and a single font. Whereas, if you are making an eBook for a fashion house, you will probably have some room to play with fancy colors and fonts while giving it a professional look
4. Easy accessibility
One central selling point for any business is its level of accessibility to the target audience. eBooks, fortunately, take the lead in this—plenty of distribution options available for your eBook. The most common ones are app downloads via the app store for IOS or the play store for android. Downloading such software directly through websites is easy. These sites usually ask you to sign up with your credentials before allowing you access.
Most eBook applications are usually free to download. By doing this, you give your readers a more generous approach to value content. It further helps in making the reader aware of your business and establishes credibility and trustworthiness.
Apart from direct online downloads, you can also sell your eBooks on different online platforms such as Amazon and eBay. The two have become the world’s leading online shopping destinations. Such digital agencies offer free of cost marketing for your product on their respective websites.
5. eBooks are convenient
Perhaps the most significant advantage for marketers of using eBooks is that they are time-saving and efficient. It barely takes a few weeks from getting the content ready to publishing the eBook altogether. Creating content for eBooks is like altering blog posts or articles of a particular subject into a book format. You can also hire a writer if you can’t seem to pen down information regarding your outline correctly.
Another benefit of publishing your book in an eBook format is that you won’t need to manage it any longer once your eBook is complete. This strategy explicitly shifts your focus to surveil the number of clicks on your website and then plan out a marketing strategy to attract buyers accordingly.
The benefits and usefulness of eBooks described above are essential to add value to your marketing strategy. It is further regarded as reasonable to add eBooks to your digital marketing strategy. Through eBooks, the value marketing can provide your businesses is far more worthwhile than what blog posts and articles can achieve.
Seeking loyal customers through eBook can help you succeed in your marketing plan. The key is to produce content that is relatable and interesting. Therefore, successfully implementing the above-given marketing tips in your eBook content may help you a lot.