Social media has become the place to go to when it comes to promoting anything. From sharing reviews about a particular service or product you recently tried, to full-on promotion of your businesses.
It has become an effective platform for anyone who wishes to make their brand known. Where else would you go when you can find most of the world’s population online?
Now, an app is a pretty much business for developers. It might not be on the same boat as other businesses, but they share the same principles.
One of which is every brand’s goal to be successfully known in the market.
Promoting an app on social media platforms speaks a lot about how the digital revolution has changed how the world has evolved. It’s only fitting to make this collaboration work by applying these nine proven mobile app promotion strategies:
Build hype for your app
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Even before you go live with your app, make sure that people are already waiting for it to be available in the app store.
Create a social page for your app, invest in promotions, and ensure that users will get an overview of what your app has to offer. By providing them with exciting details, they will surely be the first ones in line once your app goes live.
Make your app social-friendly
It doesn’t have to be another social media app for it to become social-friendly.
By this, we mean allowing your users to connect their accounts when logging in so that they won’t have to go through the tedious signing up process.
Besides, it can also help you in the long run, especially if your users want to share their experience with your app. It may be about sharing their game progress with their friends or simply sharing a feature they love about your app.
Reach out to social media influencers
These personalities are the authority when it comes to social media credibility. Working with them is an effective tactic to promote your app.
Just considering the number of their followers will instantly make you want to collaborate with them. Imagine how many users can be reached by one single post made by these influencers and how it can impact your popularity.
The results could be above and beyond, so it’s best if you consider doing this.
Produce user-generated content
User-generated content is an effective strategy because it is inclusive, and it sets a connection between your users and your app.
The influencer strategy has been proven countless times, but so is generating organic content from your patrons.
This type of content is another way of telling your potential market how your app works straight from actual users’ opinions. It’s a more honest content, which works in your favor.
People like to read feedback from other app users. So if you have plenty of this user-generated content on your social media pages, then you’re off to a great start.
Encourage reviews and ratings
Your users’ opinions matter, so make them feel that you hear them. Encouraging them to leave reviews on your social media accounts will do you more good than harm.
More than half of the online population who download apps rely heavily on the reviews before installing them on their phones.
Of course, like any app developer, you may have addressed issues concerning bugs and fixes long before it’s available to the public.
It would help not to worry about bad reviews. Sure, it’s inevitable. But so long as you continue to work on your improvements, there’s nothing that should stop you from encouraging your users to share their thoughts about your app.
Use stunning multimedia content
There is something about impressive graphics and videos that can easily attract customers.
There are a lot of creative executions that you can do to capture the interest of your audience. If you think a perfectly executed video will work for you, then go for it. But you can also play with the emotions of your audience.
It can either be a funny or dramatic take on your story. A treasure trove of ideas is all for you to explore. You only have to pick the one that will speak best for your app.
Establish the right tone and style
When establishing your social media personality, you have to be particular about your tone and style. By doing so, your audience can easily relate to your posts.
Let’s say for example, you have a gaming app. You have to be able to relate to your users by continually engaging them with jargons used in the game.
If you develop a financial management app, you might want to talk to your audience in a manner that will interest them about either saving up or managing your finances.
Partner with another company
Collaborating with another company with a massive social media presence can help you achieve your app’s successful promotion.
It can open new doors for you, especially if you can also capture that market sector. Just be careful about choosing the company to partner up with, because you may not share the same ideals.
At VoyMedia Advertising Agency NYC, we always tell our clients to work with someone you share a common ground with is the better option.
Another partnership that you can invest in is a marketing group that could help execute your vision.
Consider paid ads
Investing in paid ads will help grow your following. It widens your reach and increases your visibility online.
There’s a 2016 report by Kenshoo that says click-through rates of mobile app ads increased by up to 32%, which shows how incredibly useful paid ads are.
The best thing about paid ads on social media, especially on Facebook and Instagram, is that the same company owns them. Whatever you put out on Facebook can be carried on your Instagram account. Strategically plan your ads on these two platforms can create a massive impact on your app’s download rate.
Conclusion
Social media can be a strong ally for your app. Marry them together, and see how great the success turnout will be.
Again, it’s all about being creative and finding ways to make your app popular among smartphone users.
With the times we’re in, there’s no doubt that you will soon get the right tone, the right content, and the perfect partnerships for this type of promotion.
